A series of Valleydale TV commercials created in the late 50s featured animated pigs working or marching in a parade, playing band instruments and singing the "Hooray for Valleydale" jingle.

The campaign was developed by the Nobel-Drury advertising agency of Nashville.

Over the next 10 years, these lovable characters created happy, long-lasting memories and captured the hearts of a generation of viewers from the earliest days of television. Even today, folks who have not been exposed to the commercials in 40 years or more can still sing the Valleydale jingle and describe the characters.

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